Title: „Power to move“ Client/Agency: Schmalz GmbH Theuerkauf Markenkommunikation
Job: direction, production DOP: Michael Arnieri
“Only a short music film” – statement of MT Theuerkauf brand communication, briefing on this film project. In a specially composed rap track, dancers with attractive moves should present three important products „JUMBO“ of Schmalz GmbH in the workflow. We casted dancers / models and shot until late at night in the factory of Schmalz GmbH near Freudenstadt in the Black Forest. Even a green suit was used in the setting, in which the JUMBO dances by itself. The film is used worldwide.
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