Mind the Gap: Episode 9 – Marketing and Advocacy

From November 17, 2020 Guests: Robert Ambrose – Professor of Music at Georgia State University Lafe Cook – Director of Bands, Dobyns-Bennett H.S., TN Marcia Neel – Senior Director of Education, Yamaha Corporation of America, NV Robert W. Smith -…

Mind the Gap: Episode 9 - Marketing and Advocacy

Source

0
(0)

From November 17, 2020
Guests:
Robert Ambrose – Professor of Music at Georgia State University
Lafe Cook – Director of Bands, Dobyns-Bennett H.S., TN
Marcia Neel – Senior Director of Education, Yamaha Corporation of America, NV
Robert W. Smith – Composer and Music Industry Coordinator, Troy University, AL

Moderator:
David Starnes – Director of Orchestras, Kennesaw Mountain H.S., GA

1:05 | Introductions
7:49 Relying on importance of education advocacy
24:15 | How to advocate without “demonstrating” (for when you can’t perform)
28:30 | Handling politicized situations
31:18 | Advocacy 101
43:30 | Best marketing practices for young teachers
52:00 | Thoughts for young teachers
Closing thoughts and motivational words

Links Marcia mentions:
– Making promo videos for their instrument: https://www.youtube.com/watch?v=SJM-u6IABGQ%E2%80%A8%E2%80%A2
– Concentrate on sharing the family aspect of the program:
Carmel H.S.: https://www.youtube.com/watch?v=osg_UbowIhw
Foothill H.S.: https://www.youtube.com/watch?v=MMdHJHX7Xa4&t=63s

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?