JD SPORTS: #IAMJD

#IAMJD is JD’s music and lifestyle platform, which at its heart provides young people with the opportunity to display their talent, become the Face of JD and feature in upcoming campaigns,

We curated a carefully choreographed event at Victoria House, London, to give contestants a full brand experience and provide rich content for social media sharing. B-Boy and B-Girl dance-offs, freestyle football showdowns, Beat Box competitions, model shots and a rap challenge culminates with R&B artist Anne-Marie making a special guest appearance.