Client: Devour The Day
Agency: Vers Creative
Production: Neighborhood Film Company
Executive Producer: Justin Price
DP: Evan Schneider
Editor: Pete Gill
Colorist: Evan Schneider
Post Production Manager: Jill Walser
Devour The Day hit the road to record a one-of-a-kind docu-series to emphasize community in music. By turning the camera onto their fans and supporters, they changed the script on who the real heroes are within the music industry.
Starting July 14th, 2018, the band embarked on a 6,000 mile cross-country trip through 10 different cities to connect with their community at free “meet-ups” designed to foster meaningful, genuine dialogue about how music has impacted their lives. There was a “community typewriter” booth and new music listening stations designed to bring the community together and create intimacy. At the conclusion of each meet-up, the band performed what they called a “camp fire” acoustic set of their favorite songs. This was a truly unique experience and every moment was documented.
To craft the 6-part documentary series, they’ve teamed up with Vers Creative, a global branding agency that specializes in authentic storytelling, as well as the award-winning team at Neighborhood Film Company, who have created Oscar-qualifying short films and worked with global brands like Nike, Coke, Reebok, and Universal.
In the spirit of community, this campaign also bolstered by a host of industry-leading sponsors, all committed to this groundbreaking, grassroots campaign.
“The whole idea around #soundtracktoYOURstory is that each fan of music, whether it’s rock or jazz, rap or pop, brings their own set of experiences into that music – their dreams, their joys, and their sufferings. To leave those stories out, to make it about us, is to deny the very heartbeat of our community. This trip is about putting those stories on the world’s stage.”
— Blake Allison
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