Produced by 360 Creative
Director: Jules Renault
DOP: Romain Alary
Line Producer: Alexis Fonvieille
1st Ad: Andrey Kudin
Service Production Company: Family Production
VFX & Color Grading: Mikros
Jules Renault directed the 30” spot titled “Battle Flow”, staging a fictional competition between “the world’s fastest rapper” and “the world’s fastest pen”, designed to determine which of these uncanny performers would be able to produce the most words per second, and ultimately be hailed as “the quickest”.
We casted rapper Mac Lethal, holder of a world record in ‘fast rapping’ with 1,000 words in 2 minutes and author of numerous fun YouTube videos and notable appearances on The Ellen Show. We collaborated with Mac Lethal to pen original “battle” lyrics and to create a track boosting the film’s concept, and flew him over to Europe to act in the film and its collateral pieces.
The spot was shot in Kiev (Ukraine), where we collaborated with ultra-dedicated production crew Family Production to create the set, secure additional talent, manage robotics performance and additional props including fireworks (Yay!).
The campaign was received with great enthusiasm, generating significant and far-reaching awareness and visibility about Bic’s “Gel-ocity Quick Dry” pen, while reinforcing Bic’s position as one of the world’s top 10 pen companies.
We are sorry that this post was not useful for you!
Let us improve this post!
Tell us how we can improve this post?